My Wellness Kliniek: Genk Belgium

Privacy Statement

Doctors, dentists, therapists, estheticians, etc. are different legal entities. BIRAND NV puts its facility (consultation rooms, operating rooms, ICT services, website services, secretarial support) at the service of the doctors in a building that bears the name WELLNESS KLINIEK. BIRAND nv is an infrastructure provider and does NOT take part in any medical or other treatments of patients. BIRAND NV complies in every respect with applicable laws and regulations, including the General Data Protection Regulation (GDPR).

BIRAND NV is responsible for processing your personal data. If, after reading our privacy statement, you have any related or general questions on DATA PROTECTION, or wish to contact us, please use the following contact details:
Birand nv; Grotestraat 42 - 3600 Genk Belgium - BE 0457.814.858

Wellness Kliniek
Grotestraat 42 - 3600 Genk België
BIRAND NV - BTW: BE 0457.814.858

Why we need your details

We processes your personal data, other information and files for the following purposes and legal grounds:

  • To be able to contact you by telephone;
  • To communicate with you in writing (by e-mail and/or post);
  • To be able to send newsletters, satisfaction surveys and e-books;
  • To facilitate use of the agenda management system (‘AXENDA’);
  • To compile your medical file.

Moreover, BIRAND NV and/or the medical team at WELLNESS KLINIEK may use your personal data when implementing a contract agreed with you, usually involving aesthetic and/or medical services.

We only use the data collected for the purposes for which we obtain it.

All medical info you supply to us is processed in-house and not shared with third parties, under reservation of the Wellness Kliniek Medical Team.

Sharing data with third parties

We only shares your personal data with third parties required to implement the contract agreed with you, or to comply with a legal obligation.

The data you supply to us in the context of fulfilling a contract may be shared with third parties. Depending on the contract, we may use a third party for: online payments (EU), management of the server environment (EU), domain names and SSL certificates (EU), the supply of IT infrastructure (EU), bookkeeping (EU) and the supply (and distribution) of newsletters and invitations (Mailchimp, GDPR Compliant, outside of the EU).

We may also share your personal data with third parties if you grant (written) consent for us to do so. You have the right to withdraw your consent at any time, without it detracting from the legality of any processing before you withdraw consent.

Analysing website visits

The website retains general visitor data, including your computer’s IP address and the time of the retrieval and data your browser sends. This data is used to analyse visitor and click behaviour on the website. We use this information to improve the way the website works. The data is made anonymous as much as possible and may be shared with direct subcontractors. It is not supplied to other parties.

Google Analytics

We use Google Analytics to track the use of the website and Google search.

As a result, the information obtained, including your computer's address (IP address), is transferred to and stored by Google on servers located in the United States (=outside the EU). For more details, please refer to the Google privacy policy, where you will also find the privacy policy for Google Analytics.

Google uses this information to monitor the use of our website and to compile reports on the website.


The website uses cookies. A cookie is a small, simple file with data that is stored either in peripheral devices (such as a PC, smartphone or tablet) or in the session of your browser. Cookies are used to improve your online experience (e.g. easier login with “remember me”). Cookies pose no risks and do not transfer viruses. A cookie is unique and is read by the server that installed it on your system. If you return to our website the data you supplied previously can be retrieved. This data is not shared with any third parties.

How do we use cookies?

A number of our pages use cookies to remember:

  • your preferred language
  • your interest in specific downloads
  • if you have agreed (or not) to our use of cookies on this site
  • third-party cookies, for website analysis, advertising targeting and advertising measuring

To improve the content of our website we use cookies to collect information about our visitors. This helps us tailor the site to augment the needs of the visitors and the ease of use.

Also, some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited.

Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

How to control cookies

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Types of cookies

  • Technically essential cookies: Technically required cookies allow the user to make use of the different options they facilitate: identifying a session, accessing restricted areas, carrying out a purchase, requesting a subscription, etc.
    [wkasklang]: Indicates whether a language choice has already been made and is saved for the duration of the session. The language is not stored here.
    [wkasknewsletter]: Indicates whether the 'subscribe to newsletter' window is closed and will be saved for 24 hours.
    [__RequestVerificationToken]: Form verification cookie, saved for the duration of the session.
    [ASP.NET_SessionId]: General ASP.Net Session cookie, saved for the duration of the session.
    [Axenda]: Authentication cookie for booking system, saved while logged in.
  • Functional cookies: You cannot refuse these cookies if you wish to browse this website, but they are only placed after a choice has been made regarding the placement of cookies.
    [wkcookies]: Indicates which cookie settings are accepted and is stored for 30 days.
  • Personalization cookies: These cookies make it possible to personalise the content of the website according to the preferences and interests of the user and previously indicated choices on the website by the user. Your permission is requested for this.
    [wklang]: Stores the user's language for the duration of the session.
    [wkcurrency]: Stores the desired currency (if different from standard currency) for the duration of the session.
    [wkregister]: Indicates registration is done in Social Club. Stored for session duration by default or stored for 30 days when visitor switches on 'Keep this article unlocked for 30 days'.
  • Analytical cookies: Analytical cookies allow website managers to follow and analyze the behaviour of users on a website so that they can make improvements informed by data analysis on the use of the website by users of its services. The cookies expiration date varies, some expire after the session ends, others after two years. Your permission will be requested for this.
    [_ga, _gat, _gid] Analytical Cookie. We use Google Analytics, a web analytics service provided by Google, Inc. that we use on some of our websites to count visitors to our websites and analyze their usage of the site to help us determine the value of our content to our users. The cookies expiration date varies, some expire after the session ends, others after two years.
    [wkinterest]: This cookie stores for 30 days which main sections you have visited on the website.
  • Advertising cookies: Advertising cookies are used to track visitors when they visit different websites. Their goal is to display ads that are tailored to and relevant to the individual user. In this way, these ads become more valuable to publishers and external advertisers. The cookies expiration date varies, some expire after the session ends, others after two years. Your permission will be requested for this.
    [_fbp]: Advertising Cookie used by Facebook. This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
    [_gcl_au]: Advertising Cookie used by Google AdSense for advertisement across websites using their services.
    [uf]: Advertising Cookie used by TradeTracker for advertisement across websites using their services.
    [wkgclid]: Google Click ID (GCLID) is a parameter passed in the URL with ad clicks from Google, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. It stored in a first party cookie for 90 days only if you accept "Advertising cookies".
    [happypatients]: Stores which collection of photos you last saw on the home page. This way, when you return, you will (possibly) see other photos. Will be saved for 30 days.

Open cookie consent window

Consulting, modifying or deleting data

You have the right to consult, correct or have your data erased at any time. We may ask you to prove your identity before we are able to comply with these requests. You can send a request to consult, correct or have your data erased to We will process your request as quickly as possible.

You can also object to (oppose) your personal data (or part thereof) being processed by us or by one of our processors.


We take the protection of your data extremely seriously and applies suitable measures to safeguard against its misuse, loss, unauthorised access, accidental publication and unauthorised changes.

Any person that has access to your personal data on behalf of BIRAND NV is bound by strict confidentiality.

  • We adopt a user name and password policy for all our systems.
  • We use pseudonymisation and ensure personal data is encrypted if necessary.
  • We make backups of personal data to be able to restore it in the event of physical or technical incidents.
  • We regularly test and evaluate our measures.

If you feel that your data is not properly secure or there are indications it is being misused, or if you would like more information about the security of the personal data collected by BIRAND NV  please contact us via


If you have a complaint related to the processing of your personal data, we kindly request you contact us directly at the e-mail address provided above. You are entitled to submit a complaint at any time to Gegevensbeschermingsautoriteit / Autorité de protection des données (the Privacy Commission), the regulatory authority for privacy protection.

Changes & questions

Please take the time to consult the privacy statement. If you have any questions, don’t hesitate to contact us. BIRAND NV reserves the right to change this privacy statement at any time.

Change Clinic

Attention: A user account is linked to 1 clinic. When you create a user account for the Belgian clinic in Genk, for example, you cannot use this account to log in to the Spanish clinic in Barcelona. In that case you have to create a new account.